Well....
The Olympics has kicked off and last week, FTVLive wrote, “Going on nothing but my gut, my prediction is that this will be the lowest-rated Olympics in history.”
Well….
According to Reuters, NBC's broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday.
I have a feeling that NBC is going to owe a number of advertisers some make goods.
Just saying….