Breaking the Anchor Mold
Back in September of 2020, FTVLive named WCCO (Minneapolis) Anchor Jason DeRusha as one of the top people in TV news on social media.
Now, the Star-Tribune is out with a piece on DeRusha in which they say DeRusha straddles old media and new by pushing boundaries — including his own.
The Star-Tribune writes that by starting his day in the middle of the night — 2:30 a.m., to go live at 4:30 each weekday — DeRusha packs a lot in. He’s a regular fill-in host and guest on WCCO Radio and a magazine restaurant critic (disclosure: I was once his editor). Pre-pandemic, he made near-weekly public appearances: emceeing charitable galas and parades, judging cook-offs and art shows.
Practically any moment DeRusha’s not on the airwaves, on the page or working an event crowd, he’s interacting with tens of thousands of fans on social media. Among local journalists, he’s the openest of open books, going so far, in 2009, to livestream “Jason Cam” from his desk for a year.
It’s a new mold of newsman for the internet era. And it’s not without its risks.