I guess KNOE, the CBS in Monroe, Louisiana wanted viewers to tune into the Super Bowl an hour late.

The station told their viewers that the game was starting at 6:30 PM.

Monroe, Louisiana is in the Central Time Zone and that means if the viewers tune in a 6:30 PM, they would have missed an hour of the game.

More importantly, for the station, they would have missed many of those high-priced commercials.