More Time for Political Dollars
Starting on Monday, Scripps owned WCPO (Cincinnati) will be expanding their 7PM newscast to m̶a̶k̶e̶ ̶m̶o̶r̶e̶ ̶m̶o̶n̶e̶y̶ ̶f̶r̶o̶m̶ ̶p̶o̶l̶i̶t̶i̶c̶a̶l̶ ̶a̶d̶s̶ ̶ offer up the viewer more information.
"We’ve decided to temporarily add two half-hour newscasts to our schedule in the coming weeks because of the amount of news happening locally and nationally, including the election and because of the demand on our TV commercial inventory. "These newscasts will feature news of the day and weather as well as special coverage around the election," WCPO GM Jeff Brogan says.
Well, give the guy credit, at least he flat out admits that his is about the $$$$$’s.