I know that the bosses want their talent to engage on social media and get as many views as possible, but really other than adding to the noise, what does a post like this do?

Ask yourself, is this post helping/hurting my credibility?

Is it driving viewers to watch my station?

Am I offering the viewers any pertinent information?

Also, when you use Romper Room, the 3 Stooges, and the station’s name in the hashtag, I’m sure the boss must be very proud.