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More News, More Political Dollars

As political ad spending starts to ramp up, and that means companies are trying to find more ad time for campaigns to place those spots.

Campaigns like spending their money during TV newscasts. They figure that TV news watchers are more likely to be voters and that is who they want their message to get out to.

Viewers in Green Bay and Duluth are seeing more newscasts pop up. Scripps’ My New 32 (WACY-TV Appleton) began airing a half-hour newscast produced by sister station NBC 26 (WGBA Green Bay) on June 15. “My News at 9” competes with the longtime 9:00 newscast on Sinclair’s FOX 11 (WLUK Green Bay).

In Duluth, Hubbard ABC affiliate WDIO is promoting the June 29 launch of a half-hour 9 p.m. newscast on its MeTV subchannel.

WDIO’s new newscast will compete with FOX 21 (KQDS-TV Duluth) in the timeslot.

These news startups are hoping to get a share of the political ad bucks pie.

But, not all viewers are happy:

H/T Northpine.com


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