While advertisers have been staying away from TV, there is some good news.

ESPN says that advertising space during the NFL draft broadcast has reached unprecedented levels due to the growing popularity of the event and a lack of other live sports opportunities.

The high demand has led to a double-digit year-over-year increase in revenue from the event, said James Minnich, vice president, revenue yield management at Disney Advertising Sales.

The three-day draft will go forward in a “virtual” format, with players participating from home, and be broadcast on Disney-owned networks ABC and ESPN.

The draft starts today.

H/T Reuters