WKYC Reporter Austin Love is loving the fact that his face is on a billboard.

Love took his life in his hands, climbing out of his car on a bridge to take a selfie with his billboard, which features him and a sandwich (don’t ask me, this is Tegna, remember?).

By the way, I always did wonder what happened to Max Headroom? I guess he’s reporting mornings at the Tegna station in Cleveland:

Sadly, this kid likely has no clue who Max Headroom is?