When a rating book rolls around, stations often debut a new graphics package that they hope will drive the ratings through the roof.

Sadly, there is no instance in the history of broadcasting of a massive ratings increase ever happening after a station debuts a new look.

Yesterday, the RTDNA decided to take a page out of TV stations playbook and the news organization came out with a new look and a new logo.

You ready to see it?

Wow! This must have taken the artists years to design. Look how the blue lines just pop against the black letters.

The RTDNA says that the new look reflects both the association’s origins and its continuing mission as a hub for the leading innovators in broadcast and digital news.

I could not agree more.

Fantastic!