When longtime WEWS (Cleveland) Anchor Danita Harris was moved from the morning newscasts to the evening newscasts, it was billed as a big promotion.

Now, she is headed back to mornings and it is…..ummmmmmmm….. a promotion.

Huh?

After 15 years of doing the late news, Harris is headed back to the mornings and if you take the stations word for it and her word for it, this is a great move.

In a post to social media, Harris says, “Yes, I’m going back to my first love!! I can’t wait to wake you up with a smile and work with Katie, Trent, and the amazing GMC crew.”

How about the spin from the station? “Our viewers have had a relationship with Danita that runs 20-plus years, and her community roots and community service run deep,” said Steve Weinstein, vice president and general manager at News 5. “She’s not only a terrific anchor and award-winning journalist but a strong community leader and advocate as well. We’re excited that our morning viewers can start their day with Danita, Katie, and Trent.”

Here’s Harris's post to Facebook.

BTW- I love the communications business.