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60 Minutes Keeps Chugging

It is a news show in which the star is news.

They don’t use flying graphics, lower thirds and you rarely will seem the camera zoom or pan.

But, it is still the number one news program on TV and local TV news could learn a lot by watching it.

CBS’s long running 60 Minutes will end the year once again at the top of their game. The show is up nearly 9% this year according to Nielsen, which is more than any other prime-time program on ABC, CBS, NBC and Fox, and also one of only four to show a year-to-year increase.

It shows that good Journalism can still bring in ratings.

You don’t need the news delivered by a comic and you don’t need to do Facebook on TV.

Stick to solid story telling, make the news the star and the viewers will follow.

The recipe is easy, but for some reason, so many media executives can’t cook.

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