The Financial Times reports that Comcast's NBC and Sky will jointly launch a global news channel taking aim at CNN.

Which makes me wonder, I thought that is what MSNBC was?

Word is that the new channel, NBC Sky World News, will unite Comcast’s transatlantic brands. NBC Sky World News would draw on a 3,500-strong combined workforce of NBC and Sky news and hire 100-200 dedicated staff over time, the report added, citing Andy Lack, chairman of NBC News.

Why launch a new channel when you have MSNBC, which is already beating CNN? Why not beef up MSNBC make it better and not launch another competitor?

If you are trying to recreate CNN International, again, why not use a beefed-up MSNBC?

Seriously? How do these network suits get their jobs.

Remember when Andy Lack hired Megyn Kelly and FTVLive said it would fail?

We think that this is headed in the same direction.

H/T Reuters