When Popeye’s Chicken introduced a new chicken sandwich, they relied on the media to get the word out.

No, they did not buy TV ads, they just posted a few tweets and let the news media fall all over themselves.

While we have a Congress that is doing nothing, mass shootings that now happen twice in a weekend, on a verge of another recession, the media is fixated on a chicken sandwich.

Apex Marketing says that in just two weeks, Popeyes Chicken sandwich got over $65 million worth of chatter among the news & social media platforms.

Popeye’s got millions and millions of ads on local news and did not have to pay a penny to get it.

In the meantime, some deranged person is planning their next mass shooting and can easily go buy a gun.

Enjoy your sandwich.