It is amazing how corporations can play the media.

As you likely know. Popeyes has starting selling chicken sandwiches.

Now, the company could have bought advertising on TV stations to let the public know about this new menu item. Or they could just start posting on social media and let TV news people take the bait.

And take the bait they have.

In fact, Gray’s WOIO in Cleveland sent out a breaking news alert that Popeyes has opened in Cleveland.

They then sent one, but two reporters to Popeyes to do a Facebook live.

And to think, some people think TV news has lost its way….