The Deathstar has created a new position that uses a lot of big words and phrases to describe what many of you do, every day.

Susan Tully is the new Senior VP of Local Content Development for the group. The press release says she will be “responsible for managing the development and execution of the company’s strategic local content and viewer engagement initiatives across its broadcast and digital operations in 100 U.S. markets. She will also be responsible for advancing the Company’s multi-platform approach for its local news programming and content with a strong emphasis on “digital first,” as well as initiatives focused on brand development, social media engagement, ratings leadership and excellence in viewer and client experience and service.”

How about THAT for a job description? So basically, she’s going to oversee news, Facebook/Twitter, and maybe come up with some riveting shows like, “We Are Dubuque”.

Previously, Tully was the GM of WVIT-TV in Harford and the ND at KXAS-TV in Dallas.

For those of you that like this sort of thing, here’s the complete press release.