Just about every week, Tegna’s WKYC in Cleveland post this same message to their social media in an effort to get engagement.

This is what they post over and over again on their social media.

Now, ask yourself, what does this do? Does it get viewers to turn on a newscast? Does it drive a thoughtful conversation?

But, to answer their question, I get up early each day, to explain how stations like this are dumbing down the business and not doing shit to inform the public and give them real news.

Oh wait! I’m supposed to do that in a gif. Here…