Starting this morning, Tegna’s WHAS is launching a new morning newscast that they describe as “more than just a newscast; it’s an authentic experience.”

They go on o to say, “We want to go beyond the news of the day and give you a little something extra – a nugget of information that can improve your life or a funny moment that will make you smile over your morning coffee. From the latest breaking news to the trends swallowing your social media feeds, we’ve got you covered.”

In other words, it sounds like a typical Tegna newscast that will ditch most of the news and tell you about the latest emoji’s you can use and other crap from social media.

From the logo, to what they say they will cover, it sounds and looks just like many other Tegna stations morning newscast.

So much for that “authentic experience.”

They even produced this video about the new show.