The very important May book starts tomorrow and that means it is time to start bribing the viewers to get them to watch your newscast.

It appears that WHO (Des Moines) does not think that their news product is good enough to get viewers to watch. So, they are turning to bribery starting tomorrow.

The station will be dishing out free Apple products to viewers that can sit through their morning newscast.

Here’s their promo about the bribes:

Update: It appears after the story was featured on FTVLive, WHO had the video pulled.

Was it something we said?

Here it is again: