Nexstar’s WATJ (Altoona) used the Super Bowl to launch a new slogan for the station.

What is it?

“Loving Living Local”

What? No Late Breaking?

Here is the promo in which you have to sit through and ad to watch the ad.

Yep, it’s Nexstar:

BTW- I’m wondering how many of WTAJ’s staff are “Loving living local” until they can land a job in a bigger market?