The Feb book wrapped up yesterday and that means News Director firing season is now open.

Before the book even ended, we have seen changes and more are expected.

Stations know that they have one more chance in May to goose the ratings. Otherwise they are stuck with those numbers all the way until November (the July book is a throw out).

March and April are often months where to see a number of job changes, both in front and behind the camera.

You can expect to see talent and management changes as stations make that big push towards the May book.

If you’re looking to move in the industry, this is a great time to make that happen. Some of you will be moved, despite the fact that was not your intentions.

Stay tuned….