Heartland Media’s WTVA (Tupelo) general manager Jerry Jones took time out from running the Dallas Cowboys to announced the hiring of Liz Zamora as the station’s new News Director.

Zamora began her career as a videographer at KOLR in Springfield, Missouri, and eventually moved in front of the camera as the weekend anchor/reporter at KQTV in St. Joseph, Missouri. From there, Zamora moved to Topeka, Kansas, as an anchor before working as a multimedia journalist in Kansas City, Missouri. She eventually moved into management as an executive producer and assistant news director at WALB, the NBC affiliate in Albany, Georgia. She also spent a year at KRNV as assistant news director in Reno, Nevada.

We bet she is thrilled about her new job.

"I am thrilled to be working with such a talented group of folks at WTVA. This is a culmination of a lifelong dream, and I am so excited for this opportunity," Zamora said.

“It was a long, focused search as we sought out the best possible manager/coach to take over the leadership of WTVA’s award-winning team of journalists. Liz has worked in almost every position in a newsroom. She brings to us a perfect balance of experience and passion for serving the citizens of North Mississippi and North Alabama,” Jones said.