KWWL (Waterloo) is not doing a newscast for the viewers in Waterloo, they are focusing the news on just one viewer.

Her name is Amy, she is 44 years, white and she has 2-4 years of college.

A poster of Amy hangs in the Quincy station and this is the person that Producers, Reporters and Anchors need to gear their stories to.

Amy is the station’s “target customer” and before you do a story, you need to ask yourself, is this a story that Amy wants to see?

This is the crap that TV consultants get paid way too much to shove down the throat of stations.

And people wonder why ratings are declining?