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Sweeping Up in Orlando

Jorge Estevez and Martha Sugalski

WFTV walked away the big ratings winner in the Orlando news ratings for November.

WFTV newscasts usually drew the most viewers in the 25-to-54 age group prized by news advertisers. One exception was 6 a.m., where WESH edged WFTV.

At 6 p.m., WFTV averaged 25,588 viewers in the age group to WESH’s 14,644, WKMG’s 10,780 and WOFL’s 4,147.

At 11 p.m. Monday-Sunday, with all 18-and-older viewers, CBS affiliate WKMG was in front with 60,904. It was followed by WFTV with 55,882, WESH with 41,108 and WOFL with 13,149.

How bad is it for Fox O&O WOFL?

If you are logging on to FTVLive this morning, it is a good bet that more people will read this website in the next hour, than watch WOFL’s newscasts.

Ouch!

And, while the book was a good one for WFTV, it is bittersweet.

This month the station loses two longtime Anchors.

Martie Salt will retire Dec. 13, and 4 p.m. anchor Jorge Estevez will depart Dec. 20 for a job in Atlanta at WFTV’s sister station WSB.

H/T Orlando Sentinel


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