Sweeping Up in Orlando
WFTV walked away the big ratings winner in the Orlando news ratings for November.
WFTV newscasts usually drew the most viewers in the 25-to-54 age group prized by news advertisers. One exception was 6 a.m., where WESH edged WFTV.
At 6 p.m., WFTV averaged 25,588 viewers in the age group to WESH’s 14,644, WKMG’s 10,780 and WOFL’s 4,147.
At 11 p.m. Monday-Sunday, with all 18-and-older viewers, CBS affiliate WKMG was in front with 60,904. It was followed by WFTV with 55,882, WESH with 41,108 and WOFL with 13,149.
How bad is it for Fox O&O WOFL?
If you are logging on to FTVLive this morning, it is a good bet that more people will read this website in the next hour, than watch WOFL’s newscasts.
Ouch!
And, while the book was a good one for WFTV, it is bittersweet.
This month the station loses two longtime Anchors.
Martie Salt will retire Dec. 13, and 4 p.m. anchor Jorge Estevez will depart Dec. 20 for a job in Atlanta at WFTV’s sister station WSB.
H/T Orlando Sentinel