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Oh No for O'Donnell

The CBS Evening News with Norah O’Donnell got a slight bump in the first week of December when the show moved to a new set and to Washington, DC.

But the bump was short lived.

O’Donnell’s show just finished its second week in the brand new studios in Washington D.C, and it delivered 5.8 million total viewers, which was a decline amongst total viewers (1 percent) and the key demo (2 percent) week to week.

And the news is not good. Per Nielsen Media Research, CBS Evening News is down double-digits with both total viewers and demos since July when O’Donnell’s tenure started.

O’Donnell is in last place in the broadcast networks evening news race, but it gets worse.

In markets like Los Angeles, Atlanta, Tampa, Detroit, Orlando, West Palm, Birmingham and Knoxville, O’Donnell’s newscast is even losing in the ratings to Fox News Channel’s Special Report with Bret Baier.

Yep, CBS is losing out to a cable news channel.

Ouch!


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