In an industry full of “all about me” news and selfie journalism, WAPT (Jackson, MS) Meteorologist Kara James is an example of how news personalities can use their spotlight to help a great cause.

Every day James that was on the air in October, she wore something pink--then went a step farther by posting a photo to her Facebook page along with valuable advice on breast cancer, breast cancer screenings, or other lifesaving statistics.

She finished off the month with the post below, explaining why she does this annual tradition.