More News, More Political Ads
WVUE (New Orleans) says that they are adding more news to their line up.
The Raycom station says that they are adding a one-hour expansion to their morning newscast.
FOX 8 Morning Edition at 9 a.m., will be added to the FOX 8 morning line-up starting September 10. With the addition, FOX 8 will be providing five and a half hours of continuous local news weather and sports every weekday morning.
“It’s obvious, our viewers want more local news in the mornings, and we’re the only local station to make that a reality”, said Vice President and General Manager Tim Ingram. “We’ve been very clear, it’s our responsibility as broadcasters and stewards of the local airwaves to provide our viewers with important news and information where they want to receive it.”
That all sounds good, but it's a good bet that by adding more news they station saves money on syndication and will make more more on political ad dollars.
Campaign's want to spend their money of newscasts, because it is more likely that actual voters are also news watchers.
Stations from coast to coast and especially those in key states have been adding newscasts, knowing that it will bring in more money for the station.
But, they will tell you that it is all for the viewer and has nothing to do with money.