MSNBC has fired it's scrolling news ticker. 

Starting this week, MSNBC dropped the news ticker that gave viewers a fast-moving update on the news of the day.

"We’re removing the scrolling ticker at the bottom of the screen for a cleaner view that puts our reporting more front and center," a network spokesperson said in a statement. "As a network, we focus on up-to-the-minute breaking news showcasing our team’s smart reporting and in-depth analysis, and we want viewers to get the best possible experience.”

The network would not say more on how long the decision has been under consideration, nor would it describe the history of the ticker.

You can bet that TV consultants were the ones that told the cable nets that they needed a news ticker and you can bet that the consultants are now the ones telling them they don't. 

Is that a great business or what? 

H/T Hollywood Reporter