ABC's Good Morning America host Lara Spencer is pulling back on her morning duties at GMA. 

People writes that the 48-year-old is stepping away from her role as coanchor of GMA to concentrate on her growing lifestyle brand and production company, DuffKat Media, a source says.

“Lara loves working at GMA and she will continue to join the GMA desk on select mornings each week and contribute to special assignment reporting so she can continue building her lifestyle brand and work on all the TV shows for her production company,” says the insider.

“She knows she can’t balance GMA, all her upcoming television shows and DuffKat while also finding time for her family,” the source continued. “Not to mention, she’s in the midst of planning a wedding!”

A rep for Spencer has not commented on the news.