Austin Ratings

March 13, 2018 Scott Jones

Here are the news numbers for the Feb book in Austin, Texas.

KXAN won the ratings race but of course, much of the ratings were skewed due to both the Super Bowl and the Olympics.

But, you can bet all stations will be spinning the ratings to their advertisers one way or the other. But, right now, KXAN has the bragging rights.

Here are the straight numbers for total viewers.

5 a.m.

KXAN: 1.4/ 12 / 11,081
KVUE: 1.3 / 11 / 10,290
KTBC: .9 / 8 / 7,124
KEYE: .3 / 3 / 2,375
6 a.m.

KXAN: 2.9 / 16 / 22,954
KVUE: 2.7 / 14 / 21,371
KTBC: 1.3 / 7 / 10,290
KEYE: .9 / 5 / 7,124
11 a.m.

KVUE: 1.8 / 7 / 14,247
Noon

KXAN: 2.7 / 10 / 21,371
KTBC: 1.1 / 4 / 8,707
5 p.m.

KXAN: 6 / 15 / 47,490
KVUE: 4.5 / 11 / 35,618
KTBC: 2.3 / 5 / 18,205
KEYE: 1.3 / 3 / 10,290
6 p.m.

KXAN: 7.7 / 16 / 60,946
KVUE: 5.3 / 11 / 41,950
KEYE: 1.9 / 4 / 15,039
9 p.m.

KTBC: 2.5 / 4 / 19,788
10 p.m.

KXAN: 6.9 / 14 / 54,614
KVUE: 3.4 / 7 / 26,911
KEYE: 2.5 / 5 / 19,788

And here are the demos:

5 a.m.

KXAN: .8 / 17 / 6,765
KVUE: .7 / 13 / 5,919
KTBC: .2 / 3 / 1,691
KEYE: .1 / 2 / 846
6 a.m.

KXAN: 1.9 / 21 / 16,066
KVUE: 1.5 / 17 / 12,684
KTBC: .5 / 6 / 4,228
KEYE: .4 / 5 / 3,382
11 a.m.

KVUE: .5 / 5 / 4,228
Noon

KXAN: .9 / 8 / 7,610
KTBC: .4 / 4 / 3,382
5 p.m.

KXAN: 1.7 / 10 / 14,375
KVUE: 1.5 / 9 / 12,684
KTBC: .8 / 4 / 6,765
KEYE: .4 / 2 / 3,382
6 p.m.

KXAN: 2.9 / 13 / 24,522
KVUE: 2.2 / 10 / 18,603
KEYE: .5 / 2 / 4,228
9 p.m.

KTBC: 1.3 / 4 / 10,993
10 p.m.

KXAN: 3.3 / 12 / 27,905
KVUE: 1.5 / 5 / 12,684
KEYE: .8 / 3 / 6,765