School Shooting Has News Crews Scrambling
When word broke over the scanner that there was yet another "active shooter" at a Ft. Lauderdale area high school, news crews all over South Florida started changing coverage plans.
Miami stations broke into programming to cover the mass shooting which left 17 people dead and many more injured.
CNN and Fox News turned their focus away from politics and towards the breaking news.
It used to be that CNN owned breaking news and it was where the network shinned. But Fox News clearly was better when it came to coverage this time.
Brooke Baldwin was on the air for CNN and she was bringing on so-called "experts" that were thousands of miles from the scene and knew absolutely nothing.
On Fox News, Shepard Smith was chairing the coverage and he was relying heavily on WSVN's local coverage from the scene. It proved to be the way to go.
Smith worked at WSVN for years and he knows the area and he still knows many of those that were reporting from the scene.
Smith would send the coverage to WSVN for extended periods and then only interrupt that coverage when he had something to add.
CNN was also using much of WSVN's coverage, but only as video and rarely picked up the station's coverage of what they were saying.
Baldwin had a parent on the phone, but the parent was not at the scene and only had exchanged texts with her daughter that went to the school. The parent clearly didn't know much, but Baldwin kept her on the phone because she didn't have much else to go with.
Over at Fox News, Smith continued to rely on WSVN and their local coverage. It was much more informative and was clearly the way to go.
The bottom line is when the big news is a local story, the local station will out cover the networks every time. Smith and Fox News let local do the heavy lifting and is clearly superior to CNN's coverage.
Also, social media was the place where you first learned the shooter's name. Well before you saw it on any TV station. Kids where posting pictures and video on social media from inside classrooms and outside the school.
Not everything on social media was accurate, but the same could have been said about the TV coverage.
As for the aftermath of the shooting? This story will dominate the coverage for South Florida stations for weeks, but nationally it will be gone in a few days.
Because at that point, CNN and Fox News will be back focusing on another Donald Trump tweet or maybe the next mass shooting which will likely happen in the next week or so.
And when it comes time to talk about how we can stop these kinds of shootings from happening, the media will be told it's not the time and the focus should be on the victims and we can talk about what should be done about it later.
Then the next mass shooting will happen and it will be rinse and repeat.