When you were a kid, it is likely that your mom told you how to dress.

When you are talent on TV, it’s the GM that tells you.

This is the internal memo sent out to the staff at KDVR/KWGN and obtained by FTVLive:

From: Barrett, Joan

Sent: Monday, October 15, 2018 10:34 AM

Subject: To be very clear

We continue to have questions and confusion about logo gear. The simple answer is – wear it.

If you are hosting a walk, run, or an event that is not “dressy.” Please wear our logo shirts, logo jackets, logo hats. Do not wear the event T shirt. Wear OUR shirts with logos.

Our research consistently shows – that viewers do not know the names of our talent. Say your name. Say where you work. ASK them to watch – and ask them to email or message you on FB with their feedback.

If you do not have a station hat (baseball or stocking cap) – please see [promotions].

Women – we have the blue stocking caps and the Colorado stocking hat.

If you don’t have a baseball cap – see [promotions]. In general – we have dual logo hats for field crews. We have some solo logs for special events like Fortitude.

As you may know – we are also ordering more jackets. So – if you have the wrong size, or wrong logos – make sure [promotions] knows so he can take care of you on this order.

If I see you in the field on-air – I expect to see our coat. If you have a hat on – our hats. If you are MC’ing an event – logo gear.

We buy it – so you can wear it. Please wear it.

Joan

BTW Joan, send FTVLive a hat and shirt and we will wear it on one of our vlogs. And we’ll even say our name. You know, because research says no one knows sho the hell we are?

May I suggest that the talent all get second jobs as the Walmart greeter.

Just a thought.