The thin skinned suits at Sinclair can't be happy with yet another story about them and it not flattering. 

Bloomberg did a long story about Sinclair and highlighted how cheap the company is. 

Here are a few takes from the story. 

Talking about Boris Epshteyn's commentary segments that Sinclair stations are forced to run, Bloomberg writes, "The segments look like something you might see on Fox News—but only if you stripped away Fox’s high-end graphics, state-of-the-art studios, tailored wardrobes, perfect dental hygiene, and polished scripts. Epshteyn’s low-budget shtick, often delivered in front of a graphic image of the White House overladen with the stars and stripes, hasn’t wowed critics."

As to Epshteyn himself, the article says, "Epshteyn, 34, was born in Russia and raised in New Jersey. On TV he exudes the ineffable air of a Trump insider, bolstered by family connection (he went to college with the president’s son Eric) and untroubled by an unorthodox résumé, involving law school and business ties to Russia. He talks with a thickly accented swagger that’s perfect for the current mode of televised political debate, which is one part pro wrestling match, one part spy novel. If you encountered Epshteyn at the Trump National Golf Club bar in Bedminster, N.J., you might expect him to hard-sell you on a real estate investment in the Urals or, failing that, a delicatessen in Newark."

The story also says, "Avoidable missteps and shortsighted management have continued to derail Sinclair’s ambitions to be something more than the sum of its parts. Consider its 2013 acquisition of KOMO, the ABC affiliate in Seattle, as part of a $373 million deal for 20 stations. Sinclair was used to operating in smaller markets, making KOMO a new kind of challenge—a big station with an aggressive, accomplished newsroom. Smith flew to Seattle to greet the staff. The meeting immediately went south, according to three people present, when Smith told employees that the most important individuals weren’t the reporters or anchors but the salespeople. Everybody at Sinclair, he said, works for sales. He also criticized station leadership and referred to the much-admired general manager as a “little lady,” angering many."

Bloomberg also took on Sinclair for their pay for play approach, in which viewers don't even know it's happening. Bloomberg writes, "The apparent blurring of news and advertising was no anomaly. Sinclair newscasts tend to be rife with paid consideration. One morning in 2015, Candace Dold, a reporter for Sinclair’s Fox affiliate in Baltimore, tossed a live segment to the station’s roving reporter, Jimmy Uhrin, aka “Traffic Jam Jimmy”—who was seemingly caught unprepared as he passed through a McDonald’s drive-through and tried to order a fish sandwich. “I didn’t know we were coming live, I’m sorry,” said Jimmy. “Anyways, don’t tell the boss I did this.” The clip went viral as an amusing blooper, racking up more than 1.6 million views on YouTube. According to a former employee, however, the whole thing was staged as part of an advertising deal with McDonald’s Corp.—something that was never disclosed to viewers." 

You can read the full story here and you can bet that this is just another story that will have Sinclair bosses panties in a bunch. 

We'll have to wait and see if Boris "JC Penny Suit" Epshteyn or Mark "Buster" Hyman react yet again to the story in one of their must runs. 

Stay tuned....