Well.... it's started. 

KNSD, the NBC O&O in San Diego has walked down the path of which there is no return. The station has hired it's first ever MMJ. 

NBC announced that Danielle Radin is the very first digital multimedia journalist for NBC 7 San Diego. Radin comes from KRCR in Redding, where she was also an MMJ. 

KNSD says that in her new role, Radin will report on stories and breaking news that matters to the station’s web and mobile audience, through all social media platforms.

In other words, she'll do the work of 3 or 4 people for the price of one.