CNN has gone full "missing plane" on their coverage of Bill O'Reilly getting bounced at Fox News.

While the O'Reilly story has excited CNN media critic Brian Stelter more than a friction dance.... the viewer doesn't really seem to care.

On Wednesday, CNN went wall to wall with "O'Reilly has been fired" news and did not win a single hour between 6-11PM. 

Sadly, in prime time, CNN was dead last to both Fox News and MSNBC at 9PM. 10PM and 11PM. 

It seems that viewers just aren't as interested in the cable news talent as much as the cable news talent is interested in themselves. 

That's got to be a big blow to the old ego.....