KVUE (Austin) Reporter Tina Shively has left the Tegna station and the TV news business altogether. 

Shively is headed into PR....of course. 

After 4 1/2 years at the station, she's headed to local PR company Elizabeth Christian Public Relations.

“I decided to leave TV because I was looking for a new challenge,” Shively said. “I’ve played a lot of roles in TV and am eager to see what the public relations side of the business is all about. I am so excited to be working for Elizabeth Christian. Her team has an amazing reputation here in Austin. They promise there’s always a lot of work to do and that I certainly will not be bored away from news.”

Leaving KVUE was difficult, Shively admits.

“It’s hard to say goodbye to KVUE because this team really is like family,” she said. “In crunch times, we all have come together with no hesitation to get the job done no matter what the situation entails. That is rare.”

Shively initially was KVUE’s morning reporter before shifting to the evening newscasts last year, heading up the station’s Watch Desk, where she monitored social media and tracked breaking news. Shively also regularly filled in on the anchor desk.

H/T Austin Statesman