The month of November is a time that many men grow breads in support of men's health. Movember has been a round the last few years and many TV people, including Matt Lauer and Al Roker have grown the facial hair to show their support. 

The morning crew at KING in Seattle grew out their beards, but this wasn't to show any support for men's health, it was all a sweeps stunt. 

The station released a promo that the morning crew will be shaving their beards this morning on the newscast.

But wait! Movember still has 7 days left.....but the November rating book ends Today. 

See, at KING Movember is only 23 days long and it's not about health, it's about ratings.