Pelley Continues to Pick Up Viewers

scott-pelley.jpg

The CBS Evening News is still sitting in third place, but they are (and have been) heading in the right direction.

The brodcast anchored by Scott Pelley added 680,000 viewers (6.41m from 5.73m, +12%), the largest year-to-year viewer gain among the network evening news broadcasts.

The newscast also posted double-digit year-to-year percentage increases among households (4.4/09 from 4.0/08, +10%) for the week ending May 10.

Season-to-date, the CBS Evening News continues to be the only network evening news broadcast to post increases among adults 25-54 (1.6/06 from 1.5/06, +7%) – the demographic most important to those who advertise in News – compared to last year.

Season-to-date, the CBS broadcast posted the largest gains among the network evening news broadcasts in viewers (6.75m from 6.25m, +8%) and households (4.6/09 from 4.2/08, +10%) compared to last year.